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Frequently Asked Questions


1. What is a "banner ad" and how does it work?

A banner ad is an advertisement placed on a web page which, when clicked, causes the user to be directed to the advertiser's website. It is known as a "banner" because it is usually long and thin in its proportions. The following is an example of a banner ad:

2. How big is a banner ad?

We can sypport horizontal banner ads of almost any size, up to 600 x 90. The most common size currently used by our advertisers is 500 x 75.

3. What graphic formats do you accept?

Currently we accept images in GIF (*.gif) and JPEG (*.jpg or *.jpeg) formats only. If your banner is in another format, you must convert it to gif or jpeg. If you don't know how, we will be happy to convert it for you, at the standard artwork rate.

4. Do you take animated banners such as GIF or Flash files?

We do not allow the use of Flash animation. However, you may use an animated GIF image, as long as the animation is not too chaotic or distracting to the eye, and as long as the file size is within acceptable limits (see below).

5. What is the maximum file size for my image?

Banners may not exceed 50 kb. If you need assistance reducing the file size of your artwork, we will be happy to help, at the standard artwork rate.

6. Who can advertise on Ballroomdancers.com?

We'd love to accept advertising money from just about everybody (wouldn't you?), but unfortunately there are certain businesses which may be turned away due to conflict of interest. Although the determination of conflict of interest must be taken on a case-by-case basis, here are some examples of businesses which we can accept and those which we cannot:


  • A vendor selling dance shoes or clothing
  • A dance competition
  • An ad for a dance studio or teacher


  • A web-based store which sells exactly, or nearly exactly the same products as our own
  • A website which charges a membership fee for online lessons or video clips
  • Any website or business which may serve to draw a substantial amount of customers or web traffic away from ours

We will do our best to accommodate everybody, and most of the time conflict of interest is not a problem. In the event that we cannot accept your business, we do wish you well and hope you will understand our dilemma.

7. How can I tell if visitors clicking through to my website are legitimate?

There's no absolute guarantee in any situation, but we've set up a system which helps minimize the possibility of phony clicks, double-clicks, and clicks generated by program testing on our part or yours.

Here's how it works: Every time a person clicks on a banner, the banner click program records the individual's "IP Address", which is a unique internet address assigned to anybody who browses the web. There are two IP addresses which will never cause money to be deducted from your account: Your IP address, and ours. Note, however, that in order to guarantee that this function works, you should always log into your user account before testing your banner. When you log in, your IP address is updated in the database, preventing the possibility of money being deducted in the event that your IP address has changed since your last visit.

In addition to preventing your IP address from causing money to be deducted, the program will also prevent money from being deducted from ANY IP Address which clicks two or more times over the course of an hour. Therefore, if a person decides to click on your banner 30 times in a row, 30 clicks will be recorded, but money will only be deducted once... on the first click only.

To give you an insight into the process, we have included in the user control panel ("My BDC") a list of IP addresses of all users having clicked through to your website over the previous hour, and whether or not money was deducted for a particular click.

8. Is there any way to find out whether users following a banner ad from Ballroomdancers.com are purchasing my product or service?

Yes, but it is up to your own programming team to write the program which tracks a user's activity once they are on your website. We can include in the link to your website a special type of variable, known as a "query string" variable, which indicates that the user has arrived from Ballroomdancers.com. After that, it's in your hands. Be sure to request the query string variable with your ad if you think you will need it.

9. Will my website replace Ballroomdancers.com in the same window, or will it open up in a new browser window?

Your website will display in a new window, which will open on top of the current window. Because your website will appear on top, it will command the immediate attention of the user, but ours will remain open behind so that they may easily return to our website when they are done browsing yours.

10. Can you make a banner for us?

Yes, we can make a banner for you. The standard rate for artwork is $50 per hour, prorated by the half-hour. A simple banner can be produced in a half-hour to an hour, but if your needs are specific, it can take much longer. When you give us the specifications, we will be able to give you a reasonable estimate.

11. How much does it cost to run a banner ad on Ballroomdancers.com?

There is a $25 setup fee to create a banner ad account. Beyond that, you pay whatever your budget allows and however often you like. The standard rate is 15c per click-through for normal ads, and 25c per click-through for location-specific ads. For more information, see our price list.

12. How does the payment system work?

You pay in advance for the service by depositing money into your "User Account". Whenever there is money in your account, your ad will automatically run. Each time a user clicks on your ad, money will automatically be deducted from your account until no money remains.

Using this system, you can be sure that you will never be charged more money than you have designated in advance.

13. What forms of payment do you accept?

We accept payments in the form of business or personal check, money order, Visa, Mastercard, or American Express.

14. Can you automatically bill my credit card every month?

With your written authorization, we can automatically bill your credit card on a monthly cycle.

15. What happens if I get more click-throughs than I can afford?

You can't. You deposit money into your account in advance, and when the money in the account is depleted, the banner will no longer run until more money is deposited. So you never spend more money than you intend to.

16. What happens if I have money remaining in the account at the end of the month?

Any money left over in your account at the end of the month (or whatever length of time you define as your payment cycle), it will automatically carry over into the next cycle.

17. I want to deposit money on a monthly basis, but with my limited budget, I'm afraid that the ad will only run for the first week out of every month. How can I make sure that my banner is displayed throughout the month on my limited budget?

We can increase or decrease the level of exposure of your ad to accommodate your budget. By having your ad display less frequently, you will receive fewer click-throughs, allowing your dollar to last longer. On the other hand, if you have money left over at the end of the month, we can increase your level of exposure. We'll keep fine-tuning your settings until you're getting approximately the number of click-throughs you can afford each month.

18. I need to disable my ad for a couple of days. Is this possible?

Your user control panel gives you the ability to turn your ad on and off at will, and for any reason. The effect takes place immediately, as soon as you click.

19. How do I cancel the ad when I'm finished?

Normally it won't be necessary to officially cancel the ad. You simply let it run its course, and when the money in the account is used up, the ad will automatically stop running.

The one time you may find it necessary to officially cancel an ad is when you have money remaining in your account that you would like to have refunded. To do this, you should log in to your user control panel, disable the ad to prevent any further money from being deducted, and then contact us to request a refund of remaining funds. Contact info can be found at www.ballroomdancers.com/Contact_Us/.

20. If I cancel my ad, can I get a refund?

If you have more than $5.00 remaining in your account when you cancel your account, the unused portion can be refunded to you, less a $5 service charge. Refunds will be issued in the same form as they were received. For example, if you deposited $100 into your account by credit card, and there is $50 remaining in the account when you cancel, $45 will be refunded to your credit card.

21. Is anything non-refundable?

The following items cannot be refunded once the service has been rendered:

  • The $25 setup fee
  • Any artwork or additional service fees
  • Money that has already been deducted from the advertiser's account as a result of click-throughs (Only the unused portion can be refunded)
  • Of the refundable portion, a $5 service fee will be deducted

22. I'm ready! How can I get started advertising on Ballroomdancers.com?

Great! To get started, simply click on the banner ad below. Fill out the form on the following page, click the [submit] button, and we will be in touch with you shortly. We look forward to doing business with you!

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