re: Promoting Ballroom Dancing - any ideas? Posted by ChampDancesport KC 9/7/2003 11:11:00 PM
At our last collegiate event to gain new members we played a video of the latin festival and changed our name from a "ballroom club" to a "dancesport team". We got over 500 signatures of interested students. This blows away our former efforts. The video made all the difference. Getting kids (college aged) to see that "ballroom" dancing is powerful, athletic, sexy and contemporary got them to sign up fast!
As I mentioned before we just need more pros here in the US so that we can have more exhibitions/shows and reputable lessons in order to change people's overriding perception of ballroom as all tea dances for 70 year olds. Not that I am against tea dances mind you Even my 70 year old students can move better than your average american 17 year old.
Most young people that see us dance or that we can get to watch a competition are hooked after that. Alternate forms like West Coast and Lindy and Salsa have brought in a younger crowd as well, partly because the lessons are often free or part of a bar cover charge.